Get Locally Renowned — Families Find You First Reach Full Occupancy Within Your First Two Months Save Over $33,000 in Placement Agency Commissions Never Depend on a Placement Agency Again Build Before You Open — Leads Ready on Day One Get Locally Renowned — Families Find You First Reach Full Occupancy Within Your First Two Months Save Over $33,000 in Placement Agency Commissions Never Depend on a Placement Agency Again Build Before You Open — Leads Ready on Day One
For New and Upcoming Sacramento RCFE Facilities

Build Before You Open.
Fill Before You Start.

New care facilities lose an average of $74,880 in their first year — simply because they open without a resident pipeline. We can help.

we can help Book Free Strategy Call
we can help Book Free Strategy Call
$74K
Average first-year loss
without a resident pipeline
$208/day
Lost per empty bed
every day
12mo
Average break-even
on the old model
$33K
Saved in agency fees
with our model
The Painful Truth

Five things that are costing you right now

This is what happens to every new facility owner without their own system. Read these and count how many apply to you.

01
Bleeding Money for the First Year
Mortgage. Staff. Utilities. Insurance. All due before a single resident walks in. Most facilities don't stop losing money for 6 to 12 months.
Up to $80K in losses
02
$30,000+ in Commissions Just to Fill Your Home
Every time an agency sends a resident, you hand over your entire first month's revenue. 6 beds filled means $37,500 given away before you keep a dollar.
$6,250 per bed. Every time.
03
Begging Agencies to Send You Someone
You call. You follow up. You wait. When they finally send someone, that same lead went to four other facilities too. You have no priority. No control.
1 in 5 chance per lead
04
Too Small to Be Noticed by Anyone
Large placement networks prioritise large facilities. Your 6-bed Board and Care home is invisible to them. You get the leftovers — or nothing at all.
Not their priority
05
No Database. No Backup. No Control.
When the agency stops calling, your beds go empty. You have no leads, no list, no system. When a bed opens next year, you start at zero again.
Starts over every vacancy

The average new facility loses over $100,000
in the first year on the traditional model.

Six beds sitting half-empty for 12 months while you pay mortgage, staff, and agency commissions simultaneously. The math is brutal — and avoidable.

$208
Lost per empty bed
per day
x 6
Beds in your
average facility
x 365
Days you can't
afford to wait
= $456K
Maximum revenue
left on the table

What if you could break even in your first month
and never depend on a placement agency again?

↓
How We Solve It

The system that solves all five problems

We build your local presence, deliver qualified families directly to you, and give you a database you own forever. No agencies. No shared leads. No commissions.

Solution 01
Break Even in Month One — Not Month Twelve
Our system starts generating qualified family inquiries within days of launch. New and upcoming facilities get leads building before they even open — so the first month is full, not bleeding.
Target: break even Month 1
Solution 02
Residents Chosen on Your Terms — Not the Agency's
Families come to you first. You review them, speak to them, and decide if they are the right fit before anyone moves in. No more taking whoever the agency sends. You are in control.
You select. You decide.
Solution 03
Pay 10 Cents on the Dollar Versus Agency Fees
At the agency model rate, filling 6 beds costs $37,500. Our service is a fraction of that — and once the beds are full, your database makes future vacancies essentially free to fill.
$667 per bed vs $6,250
Solution 04
Build Local Brand Presence for Long-Term Growth
Everything runs under your facility's own name. Families in your ZIP code start recognising your brand. You become the care home families think of first — not a nameless listing nobody remembers.
Your brand. Your reputation.
How It Works

Three steps. Your name.
Your leads. Your database.

A system simple enough to explain in three steps — powerful enough to replace everything you are currently paying agencies to do.

01
Step One
We Create Local Awareness for Your Facility
We build a complete local digital presence for your care home — your own social ecosystem, content, and community touchpoints. Families in your area start seeing your name, your story, and your facility. They find you faster and trust you sooner — before they ever call anyone else.
Your name. Your presence.
02
Step Two
Qualified Families Come Directly to You
Every family inquiry lands with you — exclusively. Not shared with four competitors. The family reached out to your home and only your home. You speak to them first. You build the relationship. You decide if they are the right fit.
Exclusive. Never shared.
03
Step Three
You Own the Database. Forever.
Every lead we generate belongs to you permanently. When a bed opens next year, you open your own list of families still searching — no agency call, no $6,250 commission, no starting from scratch. Just a phone call to someone already interested in your home.
Yours. Always.
The Honest Comparison

Old way vs. the better way

Eight things that matter most to a new facility owner — compared honestly.

What Matters
Placement Agencies
FillRate Digital
Cost to fill 6 beds
$37,500 in commissions
A fraction of that
Monthly fees required upfront
$3,000–$5,000/month
Ask us on the call
Are leads shared with competitors?
Yes — sent to 4–5 facilities
Never. Exclusive only.
Do you own the leads?
No — agency owns them
100% yours. Always.
Works for 6-bed homes?
Rarely — too small
Built for exactly your size
Builds your local brand?
No — they keep the equity
Yes — your name, your page
Break-even timeline
6–12 months typically
Month 1 is the target
Works before you open?
No — need license first
Yes — Build Before You Open
Limited Spots — Sacramento Area

Ready to Stop Losing Money
and Start Filling Beds?

Book a free 15-minute strategy call. We will show you exactly how many qualified families your area can reach and how quickly you can realistically break even — no pressure, no obligation.

Free. Zero obligation. No sales pressure.
We respond within 2 hours during business hours. Your information is never shared.